Hi, I’m Rachel. A brand identity designer & strategist.
I'm the youngest of nine kids - yes, for real! I grew up Mennonite (similar to Amish) where we all blended into our communities.
Leaving that community, I had to relearn how to relate to people and find my own identity. My entire teen and early 20s were spent studying people - how they interacted, what drove them to make decisions, their emotions, etc. It was fascinating for me, and I loved discovering what makes each person unique.
This curiosity brought me into a world of brand development where I work with business owners to find their unique voice, why, values and develop a genuine relationship with their customers.
Today, I'm on a mission to help people create a world of purpose, on purpose.
As I’ve run my own branding agency and e-commerce business (My Bear Jeff), I’ve learned the importance of doing work that matters. When people have a sense of purpose in their lives, they're happier and more fulfilled.